RECEIVED…INCLUDED A NUMBER OF CURRENT, REAL-WORLD EXAMPLES.
We would recommend to others wishing to offer a similar training
opportunity for restaurant owners.”
City of Santa
Working with organizations
throughout the San Francisco Bay Area, Full Plate offers restaurant
classes and seminars on a wide range of food industry topics specifically
designed to provide practical, achievable solutions to the most common
CLASSES THROUGHOUT NORTHERN CALIFONIA
Appropriate for offering through schools, government
agencies, trade shows, non profits & private
companies. Length can be adjusted to meet the sponsor’s
CLASSES CAN BE CUSTOMIZED TO MEET
YOUR GROUP’S NEEDS
BIZ 101- EVERYTHING YOU NEED TO KNOW
Dream come true or nightmare?
No matter the size, owning a restaurant, lounge or catering businesses
is one of the toughest challenges that you’ll ever face- but with
dedication and proper planning you can succeed. This all day seminar
will cover everything from concept development, design and financial
planning to menu, PR, marketing and upcoming trends. Guest speakers
and handout materials will address devising a successful plan of action,
keeping key costs under control, and getting diners in the door without
breaking the bank through effective promotions.
TO RESTAURANT LAUNCH - ARE YOU REALLY READY TO OPEN?
The 2 months before you open your restaurant are crucial to insuring
success. This class lays out all the tasks - big and small - that you
need to accomplish from hiring staff to obtaining permits to ordering
opening advertising. Practical handouts will include a description of
all the different responsibilities that need to be addressed or delegated
as well as a week by week analysis of exactly what you need to do, when
If you don't have a winning menu, your business loses customers no matter
how nice the ambiance or how good the service and location, Learn how
to promote your restaurant via a first class menu concept. We will focus
on identity and graphics, house specialties, formats that hook diners
via the internet, seasonal menu changes, how to price & sell menus
for group dining, things to consider in catering and takeout and hints
on making money off the proper wine , beer and liquor mix.
YOUR RESTAURANT WITHOUT BREAKING THE BANK
The menus are printed, the paint is dry and the wait staff is waiting-so
how are you going to get diners in to try your fare? Learn how to deal
with the press, graphic designers, and advertising vendors to get the
most for your marketing dollar. Visit the wonderful world of web marketing
and print media. Handouts will include a checklist of Do's and Don'ts,
a primer on drafting press releases, plus examples of effective printed
and internet promotional materials.
GETTING VISITORS IN THE DINING ROOM DOOR
Attracting tourists and conventioneers can be the difference
between your restaurant’s success or failure. Learn how to appeal
to both business and casual travelers, families with kids, highly targeted
market segments and more via effective signage, brochures, menu offerings,
networking and internet outreach. Detailed Handouts will provide examples
of effective promotions, group dining menus and the dos and don’ts
of a user friendly website.
OWNING A RESTAURANT - EVERYTHING YOU WANT
TO KNOW & DIDN’T KNOW WHO TO ASK
An interactive, in depth look at making your restaurant, lounge or catering
business dreams come true. Practical discussions featuring experienced
industry insiders will cover everything from financing and business
plans to kitchen design, profitable menu creation, cost effective marketing
“GREENING” YOUR RESTAURANT
In cooperation with Thimmakka,
this class (specifically geared towards the restaurant industry) covers
everything from restaurant finance options for energy efficient equipment,
green influenced architecture and design, cost saving practices for
water management and waste disposal and how to market your establishment
in an eco friendly, “green” environment; everyone is welcome
regardless of experience, size or location.
GETTING DINERS IN THE DOOR: MENUS, MARKETING,
This intensive workshop will cover topics from menu
creation, press relations, and upcoming trends, to online advertising
and increasing your “yelpability.” Materials will address
devising a successful menu format, web and graphic pointers, and getting
diners in the door without breaking the bank.